Manateq - Economic Zones Company, Qatar
Introduction

Executive Summary

An overview of the Corporate Identity Guideline coverage and the justification for this digital addendum.

This document establishes the official Digital Brand and UI Standards for Manateq, derived directly from the Manateq Corporate Identity Guidelines (Rev. 6, 1 June 2023).It serves as the single source of truth for translating the established corporate brand into a consistent, enforceable, and scalable digital presence across all platforms.

What the Corporate Guideline Covers
  • Brand Strategy: Mission, vision, brand positioning, core values, and tone of voice
  • Brandmark: Emblem, logotypes, descriptors, orientations, and language variants
  • Color Palette: Primary corporate colors and sub-brand color palettes
  • Typography: Primary and secondary typefaces for Roman and Arabic scripts
  • Visual Language: Background patterns, photography style, and application examples
What is NOT Explicitly Covered
  • Digital Interaction: UI states (hover, focus, active, disabled)
  • Layout & Grid Systems: Responsive design, breakpoints, digital grids
  • UI Components: Buttons, forms, modals, data tables
  • Spacing & Rhythm: Systematic spacing scale for digital layouts
  • Elevation & Depth: Shadow and elevation rules for hierarchy
  • Accessibility: Technical WCAG compliance standards
  • Design Tokens: Platform-agnostic design property storage

Justification for Digital Addendum

A dedicated Digital Brand and UI Standards document is essential to ensure the Manateq brand is applied with the same rigor and consistency in the digital realm as it is in print.

Without these standards, digital implementations would be left to individual interpretation, leading to:

  • Fragmented user experience across platforms
  • Brand dilution and inconsistent visual identity
  • Increased development costs and maintenance burden

This document bridges that gap by translating the core brand identity into a precise and actionable system for digital design and development.

Source Document

Document Information

Document Number
MNTQ-PRM-GDL-01
Revision
6
Issue Date
1 June 2023
Total Pages
92

Organization

Manateq — Economic Zones Company, Qatar

Prime foundations. Boundless opportunities.

أسس متميّزة. فرص لا محدودة.